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We are hip-hop at its best. Where FUBU, Mecca, and the others left off, we pick up. Bringing you quality hip-hop since 1977. We do all in-house and contract designs, we collaborate with the actual artist to bring you nothing but authentic, real, and original apparel.

I got the bug to start drawing t-shirts when I was 8 years old. I used to draw shirts of my favorite NBA teams, players, and even created a rap duo "Kilo-G & C-Roc",  a pairof rapping pit bulls, lol, no sh....... But I got older and started to refine and hone my skills, and then incorporated sewing, and pattern selection.  When I entered high school, I instantly took a home economics class to learn how to use a sewing machine. I also learned the difference between embroidery and applique, and all the jargon and terms so when I went to get my supplies, I didn't sound like an idiot. I tell people the reason my shirts look better than most large retailers is because "I create, and design every shirt with one thing in mind.........What would Herc say ?"